Case Study

Re-thinking process

Netlinking marketplace

Project Time: 1 week july 2022

Tools: Figma, Google Forms, Miro

Visual Design,  Prototyping.

Brief

Netlinking, also called “link building” is a fundamental technique in SEO, which consists of multiplying the number of hypertext links, or “backlinks” pointing to a website, with the aim of improving its visibility. 

The product

Rocket links is a French Netlinking platform marketplace which aims to sell links and sponsored articles. With a mostly clean UI, but with some UX improvements to do.

The problem

Agency SEO has fast cycles and we have to save as much time as possible. Using Rocketlinks I ran into the difficulty of creating link lists by campaign for a group analysis. In order to make a massive scheduled launch.
The agency was selected to do an AB test of the tool. Testing the tool, I had the idea to make this prototype to reflect the improvements that can be made.

Challenge

Minimize the depth of some pages, leave the main search filters within the reach of the user and facilitate the launch of links by group.

Not enough time to conduct ux research and continue testing competitors, since they are somewhat restrictive platforms only for agencies.

My role

UX/ UI Designer , Research, User, Wireframing, Interaction + Visual Design, User-Testing, Prototyping.

Results

I made some improvements with the idea of facilitating the task of searching and obtaining quality results as well as the massive launch of a campaign.

The actual design

We will focus on the analysis of the search flow and launch of links for the creation of a campaign.

RESEARCH PAGE

We have a complex first page that shows a lot of categories corresponding to the advanced search. In the quick SEO search we focus on 4 indicators: trust flow, traffic, langue, price, and subject. The platform doesn’t have the option to langue and subject, very import for the internation SEO.

LISTING PAGE

The listing page shows the search results, it is not possible to make a multiselection for the relevant results. We can click on the link to go to the page to make an offer to the seller and there we can also save as a favorite, is the only way to have a record of the relevant links.

OFFER PAGE

Most of the information with fill fields is default information that is impossible to modify, so I find them a bit useless and a waste of space and steps.

At the moment we can only launch the links of the month in question, since they are launched in an average space of 21 days, and we cannot program for the months to come. Which implies returning to the platform every month to continue with the campaign schedule.

FAVORITES

From the information page of the link or from the offer page, we can add to favorites, to assign them to a campaign. As a “campaign” they use it to refer to a “client” and not to a launching list of links in space and time for a client (campaign).

CAMPAGNES

From the information page of the link or from the offer page, we can add to favorites, to assign them to a campaign. As a “campaign” they use it to refer to a “client” and not to a launching list of links in space and time for a client (campaign).

DEALS

From the main page we can access the orders and see the progress that is being made

Prototype

Design system: I create a set of components to build the prototype.

Main functionalities

1. The search bar: the most used search indicators.
2.Main side menu: facilitate access to the different categories.
3. Search results: Multiple selection of results to create lists
4.Lists: easy way to compare the items and delete it from the list. Possibility of adding on the same page the corresponding information for the creation of netlinking and launching the campaign.

Next steps

1. Carry out UX research sessions to obtain more data. And correct the inconsistencies of the flow.
2. Brainstorming session, people, HMW, Moscow method, Market analysis.
2.Work the AI
3.Improve the prototype
4. Test the prototype